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The Atelier
The Experience
Services
The Ritual
Begin
Discretion

PERSONALISATION

One Message Away

Your Advisor,

The original Pirloni innovation. Still our most pioneering.

THE EXPERIENCE

Dressed by Someone

Who Knows You

At Pirloni, personalisation has never meant a form to fill in. It means a name, a voice, a memory of what you wore last season and what you reach for now.

Every client of the Atelier is offered a direct WhatsApp line to our elite shop management team — a small, hand-selected circle of advisors trained inside our boutiques. They source for you, fit for you, gift on your behalf, and quietly hold the door open before the rest of the world walks in.

Three services define this private dialogue: the art of gifting, tailoring services, and private sale.

Three Signature Services

What Your Advisor Can Do

I.

The Art of Gifting

Curated selections, signature wrapping, and a handwritten note from your advisor. We hold the recipient's preferences, dates and sizes in confidence — so the right piece arrives at the right moment, season after season.

II.

Tailoring Services

Fit, finish and alteration handled in-house by our master tailors. From ready-to-wear adjustments to made-to-measure consultations, our advisors coordinate every fitting and follow each garment through to your wardrobe.

III.

Private Sale

Early access to capsule pieces, archival drops and one-of-one creations — offered to the Pirloni circle before the boutique floor. Your advisor previews each release with you privately, on your terms, by message.

THE RITUAL

How It Works

01

Open the Line

Tap to begin a WhatsApp conversation with the advisor on duty at your preferred Pirloni boutique.

02

Share the Intention

A gift, a fitting, a piece you've been looking for. Speak in your own words — your advisor will read between the lines.

03

Receive the Atelier

Curated suggestions, private invitations and tailored deliveries — handled end-to-end by the team that knows the Atelier best.

A FINAL WORD

"It is the way we listen.

Luxury, at Pirloni, is not what we sell."

AVAILABLE

Monday to Saturday
10:00 — 20:00 CET

LANGUAGES

English · Italian
French · Dutch

DISCRETION

Every conversation held
in strict confidence.